If you don’t know who DJ Blend is by now, you definitely will after watching this video. So far, this clip has racked up over 56 million views on YouTube – a staggering success for a rising star. This uber-young upstart is changing the game in a huge way. Said to be originally from Texas and of Mexican descent (rumour has it he might be British), Blend is taking DJ’ing to another level. His jaw-dropping mixes combine ol skool acid house with dubstep, synth pop, hip-hop and electro to create hugely entertaining sets. Not to mention, his energetic dancing in a Chucky style dolly mask in a variety of settings. There are clips of him mixing in a bedroom and kitchen, obviously enjoying the hell out of himself. Simple concept, brilliant marketing strategy.
Love him or hate him, you have to give the man props for innovation. DJ Blend apparently took matters into his own hands after being shunned by clubs when he tried to get some exposure as a 15 year old. Since then, he started streaming his sets online, and the rest as they say is history. In this interview excerpt taken from http://www.theindiechannel.com, Blend states, “I’d get one to four viewers per day. It was kind of sad, but I was happy for my four viewers. I started watching YouTube videos to improve my skills, but I noticed they would just focus on the turntables and hands, and the videos weren’t that entertaining. So I found this mask – I wanted to be as crazy as I wanted without people knowing my identity.” It’s a strategy that’s working in his favour; think Daft Punk and Deadmau5. Notice how Blend was not discouraged by the small number of views he started off with; he was grateful for what he got. Therein lies the key to success – an attitude of gratitude. The fact that Blend is mixing vinyl in this video is commendable in this age where laptop DJ’s have become the norm. I can easily envision a stadium filled with tens of thousands of ravers throwing their hands up to Blend’s stimulating sets. Anytime this guy decides to swing by Toronto, I AM SO THERE >>>
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